West Sussex Partners in Care is the leading Care Association for providers in West Sussex
WSPiC was initially formed as the West Sussex Forum, in the early 2000’s. In 2014 we re-branded as West Sussex Partners in Care, a not for profit organisation that will work in partnership with our key stakeholders including Care Providers, West Sussex County Council and CCGs.
We represent all independent providers of care in West Sussex, knowing that the pressures faced by the care industry can be alleviated through co-working to achieve collective aims.
As providers themselves, the Board of Directors understand that we face common challenges such as regulatory requirements in allocation of resources, investment to improve services, training and recruitment. At the same time we face common cost pressures; HR issues and other similar themes faced by business people and entrepreneurs nationwide.
Our Strategic Priorities
One of our strategic priorities is to improve care provider Workforce Development across the county. We champion those that take the time to improve themselves at our annual Care Accolades Awards, and work hand in hand with West Sussex County Council’s (WSCC) learning and development team to shape the training offer that they provide to external care providers of all shapes and sizes.
Another is to continually Advise, Inform and Influence to achieve our overall aim: excellence in care for all. We aim to make partnership with members and other stake-holders work based on transparency, knowledge, understanding and mutual respect and support to the benefit of all. We are members of the Care Association Alliance, enabling us to raise topics at a national level on behalf of our members. The Board attend many meetings representing providers in West Sussex including the Safeguarding Adults Board, The CQC Trade Association meetings and more.
We aim to share information pertinent to the sector and have evolved to do this in many ways; from our weekly email newsletter to social media and our website, which we are developing to be a resource rich source of up to date information. Recently we have been able to support providers by providing template policies and procedures relating to the Data Security and Protection Toolkit, and a guide to using agencies in social care produced by industry experts.
See our full Strategic Plan 2024-2027
Membership
Although all West Sussex care providers are part of WSPiC, we encourage organisations to sign up as a WSPiC Premium Member – as a collective, we are better placed to communicate with our commissioners; to influence the policy makers and the better informed we are the more influential we are likely to be.
Our aim is in supporting those in the business of care. In bringing together a wide range of independent providers of care, we have an opportunity to share experiences, knowledge and skills which come from leading such companies.
Projects
Often working with our colleagues in East Sussex, we run and support projects that make a real difference to the sector. Currently, we are supporting managers with our wellbeing project, SCARRF, offering 1-1 and group support to Registered Managers of social care services. Read more here. We are also supporting the Sussex Digital In Reach Team, supporting providers with their digitalisation and offering training and support opportunities to services when they need it. You can read more about the project here.
Meet the board
Rosemary Pavoni BEM | Chair
Representing: Residential care
Rosemary has 50 years’ experience in working in Health and Social Care services, and is thoroughly dedicated to providing excellent standards of person centred care.
Rosemary is:
- Chair of West Sussex Partners in Care & Training Board
- Chair of Sussex Skills for Care Network
- a Member of the West Sussex Safeguarding Adults Board
- Representing End of Life Care in West Sussex
- Representing Dementia Care in West Sussex
- Member of the Care Alliance Consortium
- Dementia Friends Champion
- Dignity Champion
Sophie Hare | Deputy Chair
Representing: Residential and Domiciliary care
Sophie has worked in the care industry for 22 years supporting a varied group of care users; she firmly believes in delivering the care you would expect for yourself, or a loved one. As a Registered Manager she achieved an ‘Outstanding’ CQC rating in 2015 and developed her career in supporting other services to ‘drive up quality’ on the road to outstanding.
During her career she has achieved a variety of awards including ‘Best outcomes for improving health’, ‘Team of the year’, ‘Manager of the year’, ‘Inclusive communication’ and ‘exceptional health outcomes’; In addition to this, she was finalist for the 17th National ‘Care Manager of the Year 2015’ and also recognised in the Guardian and Industry news for her work to drive and implement quality.
Sophie’s passion comes from supporting, encouraging and developing others and in particular she enjoyed her role working as a care consultant.
Sophie started working with Sussex Grange in 2018, She was appointed a role of Operations Director in January 2019 and conducts both strategic and operational planning to ensure service delivery and compliance.
Asim Chaudhary | Financial Director
Representing: Nursing and Residential care
Asim has been in the care sector since 2008 when he purchased Amberley Lodge nursing home and Willett Lodge nursing home in Worthing.
In 2019 Asim purchased his third Nursing home, Melrose Care. He has achieved a very good reputation for all his homes. Prior to this Asim worked in his family business, which he helped establish and grow in the UK and abroad.
Asim qualified as a Chartered Certified Accountant in 1999. His key area of interest was to help small and medium sized companies reduce their costs without compromising on quality, resulting in improved profitability and performance.
Being in the care sector Asim appreciates the pressures faced on a daily basis. Asim strongly believes quality personalised care is linked to the long term performance and success of any care business.
Kevin Humphrys | Director
Representing: Residential and nursing care
Kevin is the Chief Executive of Oakland Care Group of homes in Littlehampton and Bognor Regis, has over 12 years’ experience of senior leadership in health and social care and is a Fellow of the Institute of Leadership and Management.
Kevin has worked in both the not-for-profit and commercial sectors throughout the UK to support the delivery of respite and domiciliary care in the community and in care and nursing homes for the elderly, including those with dementia. Kevin has also enabled the delivery of supported living services for those with mental health problems & learning disabilities and of rehabilitation services for those with acquired brain injuries.
Originally from the Valleys of South Wales, Kevin left Wales to join the Royal Air Force, but due to his experience of chaplaincy there, he went on to study Theology and Ministry at University and Theological College and was ordained a priest in the Church of England in 2000. He remains an active member of the clergy working as an Associate Vicar in Brighton.
Kevin joined the Board in 2022 and is keen to use his knowledge of the difficulties within the social care sector and some of the ideas he has learned can be positive outcomes to these, along with his enthusiasm for technological solutions, to be a beneficial presence on the Board.
Kristen Deeley | Director
Representing: Learning disabilities and complex health needs
I began working in health and social care at 18 as a student nurse, specialising in paediatrics. I then took a change in career and began working with adults with learning and physical disabilities. I started working for Progress Housing in 2009 as a support worker.
I began working in health and social care at 18 as a student nurse, specialising in paediatrics. I then took a change in career and began working with adults with learning and physical disabilities. I started working for Progress Housing in 2009 as a support worker.
I became Deputy Manager in 2013 and progressed to Manager in 2014.
In 2016 I became the Registered Manager for a larger service where I remained very happily until my maternity leave. Subsequently, I took a new and exciting post of Deputy Area Manager in 2019 and in due to the continued need for more services for the people we support and continued expansion, progressed to Operations Manager in 2021.
I have always been incredibly passionate about enabling the individuals we support to experience as many opportunities as possible that will enrich and fulfil their lives.
I maintain a keen interest in supporting individuals with complex health and finding new and innovative ways to motivate and drive staff to deliver high quality care holistically, with the individual at the centre of all we do.
I believe that sharing our skills and expertise within our sector provides opportunities for learning and development, which only further improves the service we can deliver to those we care for and am thrilled to be joining the board.
Bincy Mathew | Director
Representing: Nursing in Social Care
Bincy Mathew is the Registered Manager of Ashton House, a dementia‑specialist care home known for its compassionate culture, strong clinical governance, and commitment to personalised care. With a Level 5 Diploma in Leadership for Health and Social Care and extensive experience in dementia, end‑of‑life, and complex‑needs support, Bincy leads with clarity, empathy, and unwavering professional values.
A dedicated and strong mother of three, Bincy lives her life guided by firm principles of care, compassion, and faith. Her Christian values shape both her character and her leadership, grounding her in kindness, service, and doing what is right even when it is difficult. Outside her professional role, she enjoys exploring new places, listening to music, and finding joy in the simple moments that enrich family life.
Bincy is deeply committed to building a caring community that never fails those in need — a place where people feel supported, valued, and safe. She works closely with her extended community, proudly sharing the strong values she holds, and inspiring others to uphold dignity, respect, and humanity in every interaction. Bincy joined the board in 2025 supporting the nursing care within the community, sharing her expertise, values, and commitment to compassionate practice with the wider network.
Rotkan Ogunwale | Director
Representing: Learning disabilities and complex health needs
I have been in the H&S care sector for 13 years. Prior to that I worked in the
Welfare to work sector managing two regions. I have been managing teams
for over 25 years. It was my keen interest in social impact that led me to
explore a different path within the care sector. My journey into care began
somewhat unexpectedly, starting as a support worker and rising to senior
management. Advocacy remains the corner-stone of my professional
philosophy. As I am committed to representing the voices of individuals and
ensuring that their needs are prioritised in every aspect of their care. My
biggest passion is workforce development, ensuring talent is nurtured and
mentored and looked after. In this current landscape of Health and social
care, good leadership is rare and it is important to me to be part of a
community that wants to lift others up, whatever your discipline.
What is important to me:
For me, the real win is seeing people grow with confidence and skill. I love
watching others succeed and always find ways to lift people up. I am basically everyone’s biggest cheerleader minus the pom-poms.Open and honest communication is also very important to me, as it helps build trust and keeps the team strong.
I also believe in balancing professionalism with a good laugh because a happy team is a productive team.
Martha Pusey | Director
Representing: Dementia and Complex Needs
Martha has over 32 years of experience in social care, having worked in services for older people, dementia care, learning disabilities, and dementia day services. She completed a Master’s degree in Dementia Care at the University of Bradford in 2013, specialising in learning disabilities and dementia.
Throughout her career, Martha has received care and business awards in recognition of her contributions to dementia care and workforce training. She now works in dementia research, working as a researcher for 2 years on the national DETERMIND study at Sussex University and local research exploring how to support people living with dementia to manage multiple long-term health conditions through the University of Portsmouth. Her experience also includes project management for WSPIC, including international recruitment, and more recently the Sussex Cares programme.
Martha is currently undertaking a Professional Doctorate co-produced with people living with dementia and West Sussex Care Providers. Her research, Storytelling as a Tool for Person-Led Dementia Care: Empowering Voice and Agency in Future Care Plans, explores how capturing people’s life stories before they transition into a care home can enhance person-led care and care plans. Alongside her research, she delivers evidence-based training on capturing life stories and staff values in dementia care.
Denise Smith | Development Manager
Denise has worked in the health and social care sector for 20 years, working predominantly with adults over the age of 65. Denise owned a CQC Outstanding rated Domiciliary Care company. As a care provider, Denise was an active member of WSPiC supporting projects and attending networking events.
Denise recently worked for WSPiC as a hospital based Trusted Assessor, supporting care homes with assessments to enable safe and timely patient discharges from hospitals.
Denise has now taken on the full time role as Development Manager. Her new role will enable her to continue her passion in supporting and engaging with the people working in the sector to better understand needs, develop true representation from the market across all domains and to facilitate peer support between providers. She will be working to encourage managers and providers to share challenges, identify potential solutions and really make a difference in our social care sector.