Care & Camera

WSPIC members can get 10% discount on any individual video project, as well as on our content packages.

To access this partner sponsor premium members benefit please login to your account or become a WSPiC Premium Member.

We’d love to hear from any members who are interested in exploring how video can support their care home or service.
You can get in touch directly by emailing [email protected] or visiting our website at www.careandcamera.com to view examples of our work and book a discovery call.

Whether you have a specific project in mind or just want to explore ideas, we’re always happy to have a conversation.
Care and Camera we’re happy to chat and help you find the right fit for your goals.

The core services include:

Brand films that showcase the heart, values, and personality of your home
Recruitment videos that give future staff a real feel for your culture
Testimonial videos featuring residents, families, or team members
Facility tour videos to give families a warm and welcoming overview of your environment
Day-in-the-life content that captures the everyday routines, joy, and connection that define your care
Explainer and process videos to clarify how your care is delivered and what makes it unique
Drone filming to highlight your location, setting, and scale from the air
Social media management for clients who want help rolling out their content consistently across platforms
Content activation support to make sure your videos are seen and used across your website, emails, and marketing channel

We help care providers grow enquiries, attract the right staff, and build trust through strategic, story-led video content.

How we support members:

Build trust online: We create warm, authentic videos that help families feel confident before visiting.
Improve recruitment: Staff and culture videos show what it’s really like to work in your home, attracting motivated applicants.
Enhance your sales funnel: We create content that strengthens key touchpoints in your enquiry journey.
Support rollout: We help you use the content across your website, social media, and email campaigns.

Results from past work:

Five new staff hires after a recruitment video
100,000+ views on one video, leading to multiple new enquiries
A new general manager joined after watching a client’s YouTube content

We work only in care, so everything we create is built around trust, clarity, and connection.

What sets us apart is our focus on emotional storytelling, sector-specific experience, and a strategy-first approach.

We have spent the last two years working in social care, which means we understand the sensitivity, trust, and clarity needed when families and staff are making important decisions.

Unlike many general video companies, we do not offer cookie-cutter or overly polished content. We take time to understand each provider’s values, culture, and audience. We capture real moments and real people, producing films that feel warm, honest, and true to who you are.

We also design content to support your existing marketing and enquiry process. For example, a short welcome video placed inside your first email to families can help them feel reassured and ready to take the next step.

Because we specialise in care, we know how to balance professionalism with humanity. And with support through rollout and social media, we make sure your content is seen, used, and driving results.

Click To Watch Our Brand Story Video

I’m Max Lord, founder of Care & Camera, a specialist video production company dedicated to the UK care sector.

Before starting Care & Camera, I spent seven years working in video production across a range of industries. But everything changed when I landed my first filming job at a care home.

What I experienced stayed with me. These weren’t just services being delivered. They were real homes, full of warmth, personality, and meaningful everyday moments. The team running the home knew that, but their marketing didn’t always show it.

That moment helped me realise something important. While many care providers have strong visual branding, what is often missing is the human side. Families and staff want to feel a real sense of home when making important decisions.

I launched Care & Camera to help providers bridge that gap. My mission is to make sure your first impression reflects not just what you do, but who you truly are.

When someone visits your website or social media, they are not just gathering information. They are asking themselves, does this feel like the right place for my loved one, or can I see myself working here? A strong first impression can be the difference between booking a visit or moving on.

I focus on capturing the emotion, culture, and character that make your home unique. And I help you communicate that clearly and confidently.

I believe your care deserves to be seen, and the people within it deserve to have their stories told.

At Care & Camera, I offer strategic, story-led video production tailored specifically for the care sector.

I work with care homes, agencies, and providers to create content that helps fill beds, attract the right team, and build trust with families and professionals alike.

I guide clients through every stage, from planning and filming to rollout. Whether it’s a one-off film or a full campaign, I make sure your content is emotionally engaging, professionally delivered, and aligned with your goals.